Our recent BFC Project Photoshoot with Something New Wedding Specialists was a great day and they recently went to the 'I Do Wedding Fair' in Doncaster, which is a large exhibition here in South Yorkshire. Laura used the beautiful photographs on her stand for the fair, so we asked her about how they helped her at the fair and what advice she has.

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What does having professional product photographs do for your business?

'It was great to show the dresses actually on someone as they don't always show best hung on the hanger. They also made the promotional material look a lot more professional and eye-catching.'

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How did they help your stall at the 'I Do Wedding Fair', compared to not having them at previous events?

'They really stood out especially as they matched the dresses that were hung up to the side of them. At other fayres I've just used customer photos but there's something a bit more special about editorial shots.'

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What image and style were you portraying at the fair with your photos and displays?

'I wanted to aim for pastel rainbow shades to stand out, knowing I was going to be opposite a bridal stand. The photos portrayed a more up-to date look and showed that I try to follow trends rather than just being another wedding supplier.'

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What advice would you give other businesses standing at large exhibitions and events?

'Try to make it look as professional and eye-catching as possible. Having great shots of your product at work really can sell it.'

We will soon be showing you the finished edited photographs from the shoot, watch this space!